Why Should SEOs Measure Brand? Whiteboard Friday | Tom Capper

In this Whiteboard Friday, Tom Capper discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority.

💾 Download the high-resolution whiteboard graphic from the Moz Blog: https://mz.cm/3EiIuRa
Check your Brand Authority today https://mz.cm/brandauthoritychecker

Correlation study mentioned in this video:
https://mz.cm/48DT2J9

📍 Timestamps:
0:00 - Intro
0:11 - Introduction to Brand Authority metric
0:34 - Previous study on brand correlation
1:03 - Background on metric development
1:30 - Why brand metrics matter
1:48 - Discussion of ranking factors
2:16 - Brand and links relationship
2:52 - SERP signals impact
3:30 - E-E-A-T connection
3:59 - Practical applications
4:38 - Links' declining importance
5:28 - Competitive analysis use case
6:00 - Brand Authority beta features
7:16 - Conclusion

🔑 Key Quotes with Timestamps:
[0:54] "Branded search volume was actually nearly as well correlated with rankings as Domain Authority and certainly more so than links to domain"

[2:24] "If you think about the things that you might do to build links, a lot of them will also result in increased interest in your brand"

[3:22] "So if people get to a SERP, they see three sites, and they've heard of one of them, which one are they clicking? It's quite simple, right?"

[7:06] "Being able to show a C-level or show your manager or show your clients this kind of contextual data can be really useful both in setting expectations and in thinking about what your priorities might be as a brand"

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Видео Why Should SEOs Measure Brand? Whiteboard Friday | Tom Capper канала Moz