Why SEO is Ongoing (and How Ongoing SEO Makes a Difference)

SEO can help your business show up when people search for terms related to you. While doing SEO once is great, it's not the most effective way to increase your search engine visibility.

SEO is an ongoing strategy, meaning you can't just do it once and call it a day. SEO requires constant research, planning, and implementation.

Why is SEO ongoing?

First things first, search engines change. Google alone makes hundreds of updates a year. If you're not vigilant, you may miss out on growth opportunities and give up traffic to your competitors.

If your competitors are utilizing ongoing SEO for their digital marketing, and you're not, you will also fall behind.

Most importantly, it's not just search engines that change. People change.

Different topics and subjects rise and fall in popularity, so if you're not keeping up with search intent, you're not going to meet people's needs and thus, see fewer top rankings in search engines.

SEO expert Trevin will cover the basics of ongoing SEO in this video:
00:00:00 // Introduction to ongoing SEO
00:00:15 // How SEO is like car maintenance
00:01:33 // What happens without ongoing SEO
00:01:58 // Why ongoing SEO is important
00:04:33 // What happens with ongoing SEO
00:05:25 // Get started with ongoing SEO

Want to learn more about how ongoing SEO can benefit your business? Check out our resources:
Is SEO an ongoing process? ▶ https://www.webfx.com/seo/learn/is-seo-an-ongoing-process/
SEO maintenance basics ▶ https://www.webfx.com/blog/seo/seo-maintenance/
Is SEO still relevant? ▶ https://www.webfx.com/seo/learn/is-seo-still-relevant/
SEO monitoring guide ▶ https://www.webfx.com/seo/learn/seo-monitoring/
9-point SEO checklist ▶ https://www.webfx.com/seo/learn/seo-checklist/

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Видео Why SEO is Ongoing (and How Ongoing SEO Makes a Difference) канала WebFX