Understand your event data (first-party data) better | 1PD Ops Club | Webinar

In this webinar, we break down how event data is collected, how parameters are captured across sources, and why it matters for performance marketers leveraging first-party data.

What you’ll learn:

How to debug event data parameters for better accuracy
The percentage of event parameters captured from each source
How better event data leads to smarter marketing strategies & improved ad performance

0:00 - Intro

0:33 - What's happening inside Meta's black box

3:18 - How Customerlabs displays event data

8:17 - Meta's restrictions on health and wellness

12:32 - Last piece of advice

14:18 - 1PD Ops Club

Understanding your event data is key to higher match rates, better targeting, and ultimately, better ROAS. Watch now to level up your marketing game!

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At @Customerlabs , we’re here to make performance marketing simple, efficient, and driven by data.

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Видео Understand your event data (first-party data) better | 1PD Ops Club | Webinar канала CustomerLabs 1P Data OPs