Why This $2M/Month Brand Ran Into Financial Trouble

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This Shopify brand was doing $1-2M/month…
and still ran into a financial crisis.

Why?

Because their gross profit margins made scaling almost impossible.

Too many brands think:
“Better ads = more profit.”

But if your:

- AOV is too low
- Margins are too thin
- CAC payback is too long

…then scaling paid ads can actually destroy your business faster.

Before running ads, the math has to make sense.

#ecommerce #marketing #shopify #business #growth #ads #scaling #finance #entrepreneur #strategy

Видео Why This $2M/Month Brand Ran Into Financial Trouble канала Patrick O'Driscoll | E-Commerce Growth Marketer