How Curate Is Making Restaurant Apps Obsolete (In the Best Way) | Chat GTM x NRA Show 2025

No more begging customers to “download our app.” 🎉
In this episode of Chat GTM, we sit down with Grant Russell and Jackson Long of Curate, the startup turning heads at the 2025 National Restaurant Association Show with their instant app platform that gives restaurants Starbucks-level tech with zero friction.

Why this matters:
Most restaurants lose money and data to third-party ordering. Curate fixes that by giving restaurants a full-featured app experience—without customers needing to download anything. QR codes, text messages, referrals, and iMessage gifting all become powerful, viral acquisition tools.

In this episode:
• What Instant Apps are (and how they’re different from traditional apps)
• How Curate helps restaurants win back guests from DoorDash & UberEats
• The referral flywheel that feels like gifting coffee to a friend
• Why social media is only 10–20% of restaurant marketing
• The Shopify for restaurants pitch, and why it might be true
• Why big brands like In-N-Out and Panda Express should be paying attention
• The tech stack, startup story, and the power of clean-sheet engineering

CURATE LinkedIn:
https://www.linkedin.com/company/getcurate/

Grant Russell – Co-Founder & CEO
https://www.linkedin.com/in/grantrus/

Jackson Long – Head of Strategy
https://www.linkedin.com/in/jacksonpigroup/

Connect with Michael Beck: https://www.linkedin.com/in/michaeltbeck/

Like this episode if you’re tired of clunky restaurant tech
Comment: Would YOU use an instant app instead of downloading one?
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Видео How Curate Is Making Restaurant Apps Obsolete (In the Best Way) | Chat GTM x NRA Show 2025 канала Inc Tank GTM