3 Inputs To a Great Product Roadmap

Frustrated customers? No customers sticking around? It’s a product problem. In this video, I share 3 inputs required to create a great product strategy.

Are you an entrepreneur? Get free weekly video training here:
http://www.danmartell.com/newsletter

+ Join me on FB: http://FB.com/DanMartell
+ Connect w/ me live: http://periscope.tv/danmartell
+ Tweet me: http://twitter.com/danmartell
+ Instagram awesomeness: http://instagram.com/danmartell

When I first built Clarity.fm, it wasn’t a marketplace.

It was a call list app.

The concept was that I could add anyone to my list, with phone number and description, then it would robo call each person, reading to me the name of the person and reason for the call.

In short...

I was building a productivity tool, NOT a marketplace.

A strategic “face palm” that would greatly handicap the business’ potential for growth. (#2 on my list of inputs to build great product).

Even after I held a 300 person launch event in my hometown of Moncton, I refused to build search into the product.

What I did instead was build a page that listed all of the experts who were available for a call.

Stupid.

It wasn’t until after months of getting emails to our support team that I realized we needed to add a search feature.

What happened next was the beginning of what made Clarity a huge success.

We launched the feature and it doubled our growth.

What I break down in this week’s video are the 3 inputs (or categories) of feedback you have to leverage to build a great business that doesn’t ignore it’s customers AND builds real revenue.

Over the next two years, we leveraged this framework to help our product roadmap strategy...

... each team member brought ideas and categorized accordingly:

1) Market and Needs: Is this something the customers are asking for in numbers? What are they expecting that we don’t offer?

2) Business Goals: What features do we need to add (like search) to help the business grow and succeed?

3) Key Features/Differentiators: What makes our product different, or offers a product hook that we can lead with to differentiate ourselves from existing solutions?

Understanding each of these buckets allowed us to quickly sort and build a product roadmap that would deliver the traction we needed to grow.

So my question to you is...

Do you have a way to capture & categorize customer feedback?

What about the input from your team?

How is it managed?

If you don’t, create one now...

If you had that in place, how would it change the way you build your product or service today?

Leave a comment below with your answer!

Have an amazing week!

Dan “hard headed” Martell

Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/JmPlJKaxhuA

=====================
ABOUT DAN MARTELL
=====================

“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown.

You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.

An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.

Get free training videos, invites to private events, and cutting edge business strategies:
http://www.danmartell.com/newsletter

Видео 3 Inputs To a Great Product Roadmap канала Dan Martell