Unit -1 | Introduction| Business Research Methods| BBA/BBS/BBM/BIM | Sorry Gurudev

In this video, we dive into the first chapter of the Business Research Methods syllabus for Tribhuvan University. We cover the meaning of research, the features of scientific research, and the different types of research, including basic and applied research. We also explore the scientific research process, paradigm shifts such as positivism vs. interpretivism philosophies, and the concept, nature, and value of management research in business decision-making. Additionally, we discuss how to apply scientific thinking to management and business problems, as well as the ethical issues in business research.

Notes: https://sorrygurudev.blogspot.com/2025/01/chapter-1-introduction-business.html

Tutor: @miss_santawona
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Time stamps
00:00 Introduction
01:26 Concept, features of research
03:49 Scientific Research
04:28 Types of Research
06:40 Approaches to research
07:42 Process of scientific research
12:08 Paradigm shifts
16:03 Management research- concept, nature
17:19 Value in Business Decision Making
19:14 Applying scientific thinking to management/business problem
21:47 Ethical issues in business research

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