How Deezer Decides Which Tracks to Playlist | Deezer Global Curator

How does one of the world’s top streaming services decide which tracks get playlisted? 

Do the labels have a say? Can you write a song specifically for streaming platforms? What are the curators really looking for? 

In this podcast, we chat with Adam Read, Global Curator at Deezer, responsible for the creation of many of the platform’s top playlists, and he gives us an insight into what the ultimate goal of streaming services really is, plus what you can do to give yourself the best chance of being playlisted.

00:00 Intro to Adam
03:05 What are playlist curators looking for?
07:01 Controversial opinion - Streaming has DEMOCRATISED the game
09:50 How much say do labels have on playlists?
13:22 Can you write music specifically for streaming?
15:48 How other coverage boosts your streaming numbers
18:19 Are streaming platforms the new gatekeepers?
20:34 The future of streaming platforms

Adam’s Instagram: https://www.instagram.com/adamread_/
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