Breaking News: India seeks financial details of pharmaceutical marketing practices, industry Travel

The UCPMP was introduced in March last year with an objective to bring about transparency and ensure ethical conduct in the marketing practices of pharmaceutical companies and restrict them from offering freebies such as gifts, travel, hospitality and monetary benefits to doctors for prescribing a particular medicine.

Source: Livemint

https://www.livemint.com/news/pharmaceutical-marketing-practices-gifts-freebies-medicine-transparency-monetary-benefits-idma-travel-hospitality-11748766597155.html

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