Organiser behind viral Willy Wonka event speaks out | 60 Minutes Australia

The Glasgow Willy Wonka extravaganza that turned into a worldwide farce all thanks to artificial intelligence.

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*Synopsis | Wonky Wonka (2024)*
It seemed like a good idea at the time. Scottish entrepreneur Billy Coull thought he’d make money, and just as importantly make a whole lot of children happy, by staging a Willy Wonka spectacular in Glasgow. His idea was to take an empty warehouse and fill it with the wonder of Roald Dahl’s imagination. Coull promised it’d be like nothing the kids had ever seen before. And he was right. But for all the wrong reasons. The show was a disaster of monumental proportions. Turns out, among Coull’s many failings, his greatest was to rely on artificial intelligence to plan and then sell the extravaganza. As Adam Hegarty discovered though, AI simply wasn’t smart enough to understand the magic of Willy Wonka. This attempt at fun not only turned to farce, it also became the subject of worldwide ridicule.

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For over forty years, 60 Minutes Australia have been telling Australians the world’s greatest stories. Tales that changed history, our nation and our lives. Reporters Liz Hayes, Tara Brown, Amelia Adams, Adam Hegarty, Dimity Clancey and Nick McKenzie look past the headlines because there is always a bigger picture. Sundays are for 60 Minutes Australia.

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