Gillette Doubled Revenue Without Raising Prices — Here's How #startup

I've used the same Gillette razor for 15 years. Same face, same routine. But something changed.

Blade life dropped from 10 days to 4. I went from spending ₹500/month to ₹1,000/month on blades. Same price per pack. Worse product. I'm buying twice as often.

This is "retention tax" — and it's one of the most misunderstood product strategies in business.

In this video, I break down:
How Gillette reduced durability to increase consumption frequency
The 3 conditions that make "retention tax" work (habit lock-in, inelastic demand, slow degradation)

Why most startups destroy their growth when they try this too early
The Roars framework for knowing when you've earned the right to extract vs. when you're still earning trust

If you're thinking about pricing, monetization, or product optimization, this lesson will save you from a critical mistake.

#ProductStrategy #BusinessModel #Monetization #StartupStrategy #Founders #founderstory

Видео Gillette Doubled Revenue Without Raising Prices — Here's How #startup канала Riinkesh A Sshah