424 x Arsenal. A short-film into the journey.

424's partnership with Arsenal showcased through a short-film developed by B-Engaged giving the audience an insight into the process from idea, through to delivery.

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LONDON, JUNE 2020: 424, in partnership with Arsenal Football Club, are delighted to release a short film detailing the full artistic process behind their historic collaboration.

424 became Arsenal’s Official Formal Wear Partner earlier this season for both the men and women’s sides. The two-year partnership will see the Los Angeles-based fashion brand work with the club on several exciting projects throughout the duration of the deal.

The 12-minute film profiles 424 founder Guillermo Andrade, his friendship with Arsenal vice-captain Hector Bellerin and Arsenal’s positioning as a global club.

Created and produced by London-based sports marketing agency B-Engaged, a company co-founded by Hector Bellerin, the film was the work of 12-months unrivalled access to the journey.

424 co-founder Guillermo Andrade said: “We are so proud of this collaboration with Arsenal, if you were going to pick a club that you would want to design a suit for, it would be them.”
“As a fan of the club, the whole process was so special to me. I’m glad I can share it with all of the other supporters across the world and hopefully inspire them to follow their dreams.

Hector Bellerin, Arsenal player and formal wear co-curator, said: “To be involved in the whole creative and have the opportunity to design the suits for the club is one I will always be grateful for.

“It was an incredible moment seeing it all come together, to do it for Arsenal, a club that represents a lot for everyone connected with the club is an honour. I really hope fans enjoy what we have put together. Our aim through this short-film was to showcase that this isn’t your typical advertising campaign, there’s a lot of passion and reasoning behind why we are doing this.”

Видео 424 x Arsenal. A short-film into the journey. канала Hector Bellerin