Gurtam meetup. How it works. Wialon marketing and new events for community

During the meetup “How it works. Wialon marketing and new events for the community” we are answering your questions on the following topics:
• Gurtam's and partners' marketing efforts during the lockdown;
• Meetups and online events backstage: challenges and lessons learned;
• Marketing budget and how it shifted after all the offline events' cancellations.

Experts:
• Anastasiya Eroho, Head of Marketing Department, Gurtam
• Aliaksandr Kuushynau, Head of Wialon Division, Gurtam

Jump to the following topics in the video:
4:34 – do online meetups bring value to the audience? Should we keep doing them? What are the criteria for estimating their effectiveness?
7:33 – is the famous Wialon community spirit still somewhere here, or are we losing it due to working remotely?
9:40 – how difficult is it to arrange an online meetup if compared to the Telematics conference? What happened to your team? Have you fired the employees responsible for offline events and hired TV specialists?
13:04 – from the organizational point of view, what would you do differently when preparing for the first meetups? Were there any mistakes?
14:10 – by the time we go back offline, will we keep doing these online educational and experience-sharing events, or will we switch back to an offline way of handling things?
15:45 – please, share our plans for the Telematics conference this year: are we doing anything in this regard?
18:30 – the IoT project of the year award
27:43 – how are we going to evaluate the submitted projects? Will there be a jury?
29:36 – what exhibitions does Gurtam plan on participating in 2020 and 2021?
35:38 – speaking about budget, many believe that running the IoT zones is a secret profitable business for Gurtam. Is it true?
40:54 – when it comes to marketing activities, how do other companies change the approach to marketing during COVID-times? What mistakes or difficulties do they have?

Stay tuned and follow our Gurtam meetups web page: https://gurtam.com/en/meetups

#wialon, #gurtam, #gurtammetups

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Видео Gurtam meetup. How it works. Wialon marketing and new events for community канала Gurtam. GPS tracking and IoT solutions developer