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5 B2B Tactics That Are Actually Working Right Now (Webinars, AI, Enterprise & More)

I closed an enterprise deal because someone watched my talk on YouTube while using the restroom in Germany.⁣

I'm not making that up.⁣

That story tells you everything about how B2B actually works in 2025. It's not cold outreach volume. It's not a bigger SDR team. It's distribution. It's being in the right place when someone's attention is available, even if that place is a bathroom in another country.⁣

Here's what I've seen work consistently right now across B2B:⁣

Corporate webinars get you in enterprise doors faster than most sales cycles. Events and speaking slots build the kind of trust that no email sequence can replicate. AI is making lean teams operate at a pace that used to require 3x the headcount. Enterprise deals close when you help the buyer look good internally, not just when you have the best product. And distribution is the only moat that compounds over time.⁣

As an introvert, the content game changed everything for me. People come to me now. I get invited to founder dinners and global conferences because of a YouTube video, not because I worked a room.⁣

If you don't want to create content yourself, hire someone who will. The leverage is real.⁣

Which of these five are you actually executing on right now?

Видео 5 B2B Tactics That Are Actually Working Right Now (Webinars, AI, Enterprise & More) канала Eric Siu Highlights
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