BigQuery GA4 Conversions Tutorial: How to Count Events with Simple SQL

So you’ve got your GA4 data in BigQuery… but how do you actually track conversions from it?

Don’t worry — in this video, I’ll show you a super simple way to count purchases, signups, or any other key events using plain SQL. No complex setup. Just one clean query using COUNTIF.

Here’s what we’ll cover:
• What GA4 calls a “conversion”
• How to find the right event names
• How to count them (with SQL that even beginners can handle)
• How to filter by date
• And how to use this in your dashboards later

📘 Want to follow along? Check out the article:
https://gaillereports.com/bigquery-ga4-conversions-tutorial-how-to-count-events-with-simple-sql/

And if you like learning this way, don’t forget to subscribe for more GA4 + BigQuery tutorials!

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