Choice Overload -- and how to avoid It

The choice overload effect is a phenomenon that has received considerable attention in psychology and marketing. The paradox of choice is that consumers want a lot of choice but at the same time they are overwhelmed when there is too much choice.

In this video, you will learn about the choice overload effect, how it was discovered in an experiment by Iyengar & Lepper, and what marketers can do about it.

Find out more on our website: http://www.marketmentor.org

Видео Choice Overload -- and how to avoid It канала Claus Ebster