Franchise as IP Licence and Technology Transfer Contracts- Exclusive, Sole and Non‑Exclusive Models

This video explains how franchise agreements function as a combination of an intellectual property licence and a technology‑transfer / technical assistance contract, with a focus on Egyptian law and practice. We start by clarifying the main forms of IP licence used in franchising – exclusive, sole and non‑exclusive – and how each model affects competition, territorial protection and the parties’ freedom to exploit trademarks, know‑how and systems.

Then we analyse the franchise contract as a bundle of rights and obligations: licence to use trademarks, trade names, software and confidential manuals; transfer of business know‑how; and ongoing technical and commercial support similar to عقود نقل التكنولوجيا المنصوص عليها في قانون التجارة المصري. The episode walks through the key clauses that should appear in a well‑drafted franchise agreement: scope of licensed IP, territory and duration, quality‑control and brand‑standards provisions, training and assistance, confidentiality and non‑compete, online and digital use of IP, fees and royalties, termination and post‑termination obligations, and dispute resolution.

Practical examples from franchising practice illustrate common drafting pitfalls, including unclear exclusivity, weak protection of know‑how after termination, and the failure to align the licence provisions with mandatory rules on technology transfer under Egyptian Trade Law. This content is designed for lawyers, in‑house counsel, and business professionals who need a structured, practice‑oriented view of IP licensing and technical assistance within franchise contracts in Egypt and comparative jurisdictions.
regenerate using english language for terms and Ara

Видео Franchise as IP Licence and Technology Transfer Contracts- Exclusive, Sole and Non‑Exclusive Models канала Sherif Mohsen Shaltout