J’adore Eau de Parfum Infinissime – Creator's Talk – François Demachy

At the occasion of the launch of the new J’adore eau de parfum Infinissime, François Demachy, Dior perfumer creator, tells about the new composition and his inspirations.
For 10 years he has been fostering partnerships between DIOR and producers of fragrant flowers in the Grasse region, perpetuating the unique connection of Christian Dior with the South of France.
Today, nine exclusive partnerships ensure the exceptional olfactory quality of DIOR Fragrances.


Beyond the sourcing of flowers, DIOR is also working to revive ancestral know-how such as the enfleurage, an extraction process used to give Grasse tuberose the most natural scent and a powerful trail.

More on: http://www.dior.com/

Subscribe to the Dior YouTube channel: http://on.dior.com/subscribe

Видео J’adore Eau de Parfum Infinissime – Creator's Talk – François Demachy канала Christian Dior