MAGNUM x Alexander Wang with Bella Hadid ADV Campaign - Fashion Channel

MAGNUM x Alexander Wang with Bella Hadid ADV Campaign - Fashion Channel

SUPERMODEL BELLA HADID AND ALEXANDER WANG ALONG WITH THE DESIGNER’S EPONYMOUS
BRAND JOIN FORCES WITH MAGNUM TO ‘TAKE PLEASURE SERIOUSLY’
IN INDULGENT NEW CAMPAIGN

To launch Magnum’s most indulgent campaign yet,
Alexander Wang and Bella Hadid star in a stunning short film
Magnum, the world’s authority on ice cream and chocolate pleasure, today announced its most pleasurable collaboration yet with two of the most celebrated names in fashion. World renowned designer Alexander Wang and international supermodel Bella Hadid have teamed up with Magnum for their ‘Take Pleasure Seriously’ campaign. A celebration of Magnum’s long heritage of craft, expertise and meticulous attention to detail, the campaign invites people around the world to take the pleasure seriously.

To launch the campaign a short film, starring Alexander Wang and Bella Hadid, has been produced to show viewers the importance and worth of honest pleasure. The artistic narrative exhibits the expertly and distinctively crafted Magnum and Magnum’s dedication in creating the ultimate indulgent experience. The campaign will launch at Magnum’s home the Cannes International Film Festival on May 10th.
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