Presentation – Solving the Lapsed Guest Conundrum

Our customers–yes, even our most loyal ones–can be fickle. An ill-tailored segmentation, the wrong channel delivery, or the mishandled removal of a beloved product can cause subscribers to snub your sends. And when you’re a department store managing a massive portfolio of brands and categories that appeal across demographics, it takes a tremendous amount of planning and testing to keep everyone happy. Sonia Williford-Gill, Director of Owned Media at JCPenney, shares how she’s orchestrating proactive measures and winbacks at scale to mitigate churn and reconnect subscribers to the retailer’s many offerings.

Sonia Williford-Gill
Director of Owned Media
JCPenney

Видео Presentation – Solving the Lapsed Guest Conundrum канала MediaPost Live