Growing Recurring Revenue in 2026: Building for a New Era of Sustainable Giving

Recurring giving is no longer just a “best practice”—it’s becoming the backbone of sustainable nonprofit revenue.

In this timely webinar, Dave Raley—author, speaker, and founder of Imago Consulting—shares what he’s learned over the past year working with nonprofit leaders across the sector following the release of his book, The Rise of Sustainable Giving. Drawing from real-world advisory work, donor behavior trends, and lessons from organizations that are getting this right, Dave will unpack what has changed, what still works, and what leaders should prioritize now to grow recurring revenue that lasts.

Topics covered include recurring giving, sustainer programs, monthly giving, donor retention, subscription giving, nonprofit fundraising strategy, ARR and MRR for nonprofits, donor churn, credit card auto-updater, payment processing for nonprofits, new donor onboarding, recurring donor stewardship, sustainable giving tech stack, and how to build a scalable recurring giving program for small and mid-size nonprofits.

Ideal for nonprofit executive directors, development directors, and fundraising professionals at any stage of recurring giving — from organizations just exploring sustainers for the first time to those with established programs looking to reduce churn, increase monthly recurring revenue, and build a sustainable giving tech stack that scales.

What You’ll Learn:

- What’s changed in recurring giving—and what it means for 2026: Key shifts in donor expectations and behavior shaping sustainable revenue growth.
- Where to focus now to grow recurring revenue that lasts: Practical priorities across strategy, donor experience, and infrastructure.
- How technology can support (or stall) sustainable giving: What leaders should look for in platforms built for recurring growth.

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👤 FEATURED SPEAKER
Dave Raley — Founder of Imago Consulting

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Links & Resources
👉 Learn More About CharityEngine: https://charityengine.net/
👉 Learn More About Imago Consulting: https://www.imago.consulting/
👉 CharityEngine Blog: https://blog.charityengine.net
👉 Book a Demo with CharityEngine: https://pages.charityengine.net/book-demo-general

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Connect with CharityEngine
💼 LinkedIn: https://linkedin.com/company/charityengine
📧 Newsletter: https://pages.charityengine.net/newsletter-signup

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Video Timestamps

[00:00] – Intro: Growing Recurring Revenue in 2026
[00:50] – About Dave Raley: Founder of Imago Consulting
[01:04] – About CharityEngine
[03:46] – Where Are You in Your Sustainable Giving Journey?
[08:32] – The History of Recurring Giving: Union Rescue Mission & the Early 2000s
[12:07] – The 3 Types of Sustainer Programs: One-to-One, Membership & Everyone Else
[15:20] – Why 1.1 Million Nonprofits Have Been Left Behind in Recurring Giving
[16:51] – Force #1: The Subscription Economy — 95.8% of US Adults Are Already Subscribers
[18:10] – The Average American Underestimates Subscription Spending by $133/Month
[20:32] – Force #2: Shifting Donor Behavior — 49% of Boomers & Gen X Already Give Monthly
[21:02] – Why Recurring Donors Are Your Most Valuable
[22:26] – Subscription Giving: What the Consumer Trend Means for Philanthropy
[23:03] – The $119 Billion Opportunity in Recurring Giving Over the Next Decade
[24:21] – Where to Focus Now: The 4-Part Framework for Scaling Recurring Giving
[24:54] – Own It: Who Is Accountable for Recurring Giving in Your Organization?
[26:26] – Prioritize It: Do Your Donors Know Recurring Giving Is a Priority?
[28:44] – Make It Visible: Homepage Placement, New Donor Onboarding & the 30-Day Window
[32:17] – Benchmark It: How Many Recurring Donors Do You Have & How Much Are They Giving?
[34:16] – The Most Important Metric: 97% of Recurring Donor Revenue Comes After the First Gift
[36:41] – Technology as Barrier or Ally: The Sustainable Giving Tech Stack
[38:56] – 6 Criteria for Evaluating Your CRM, Donation Platform & Payment Processor
[42:17] – The Silent Killer of Sustainable Giving: Churn
[43:11] – Voluntary Churn: Proactive Communication, Pause Options & Cancellation Alternatives
[45:17] – Involuntary Churn: EFT Giving, Card Auto-Updaters & Smart Payment Retries
[47:19] – The Sustainable Giving Certification: Independently Verified Tech & Service Providers
[49:55] – Sustainer IQ: Charity Engine's AI-Powered Recurring Revenue Platform
[52:13] – Summary: Recurring Giving Is More Accessible Than Ever
[55:53] – Q&A

#RecurringGiving #SustainableGiving #NonprofitFundraising #MonthlyGiving #DonorRetention #SustainerProgram #SubscriptionGiving #NonprofitLeadership #FundraisingStrategy #DonorStewardship #NonprofitTech #CharityEngine ##DonorChurn #PaymentProcessing #NewDonorOnboarding #AFP #FundraisingTips #NonprofitGrowth

Видео Growing Recurring Revenue in 2026: Building for a New Era of Sustainable Giving канала CharityEngine