The Forge Awakening: Why Atlassian’s Platform Shift Is Bigger Than You Think

Atlassian just made a move that every Marketplace vendor needs to know about.

Starting September 2025, all new cloud apps must be built on Forge, and Connect support ends by late 2026. That's not just a technical migration — it's a complete shift in how apps are built, deployed, and maintained on the Atlassian platform.
In this video, I break down:

What the Forge mandate actually means for vendors
Why this is bigger than a platform swap
How to use this transition to get ahead of the competition
What happens if you wait too long

Whether you're an Atlassian app developer, a SaaS founder, or just keeping an eye on the ecosystem, this shift affects you.

Watch the full breakdown and let me know in the comments — are you already on Forge, or still planning your migration?

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