Building a Brand Through Community with Dax Shepard & Kristen Bell | SXSW 2023

Creating, producing and selling exciting products isn't enough anymore with buyers having more choice than ever. Today’s consumer needs to feel connected to a brand's values, mission and personality. They want to be a part of an open space to join forces; a member of a community of like-minded advocates who are sharing a similar journey. There’s no more connected experience than that of parenthood. It’s hard and near impossible to do alone.

Join Kristen Bell, Dax Shepard and Erica Buxton as they talk about building their brand, Hello Bello and how focusing on community first and their day one pledge to be a part of life’s messiest, stinkiest, most unmissable joy has birthed their award-winning company to category leadership. The inspirational discussion tackles inclusivity, transparency and the power of giving back.

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