MKT573 - INDIVIDUAL ASSIGNMENT_BRAND REPORT CARD : GARDENIA BRAND

Hello everyone! 👋

This video is my presentation for the Branding Report Card assignment about Gardenia, one of the leading bakery brands in Malaysia. In this presentation, I discuss the survey findings on demographic profiles, brand awareness, brand image, consumer perception, and recommendations for future improvement.

The findings show that Gardenia has strong brand awareness, high customer trust, excellent product recognition, and a positive brand image among consumers. Overall, this study highlights how Gardenia continues to maintain its strong position in the Malaysian bakery market.

Thank you for watching my presentation video. I hope you enjoy and gain useful insights from my study on Gardenia’s brand equity and consumer perception.😊

Видео MKT573 - INDIVIDUAL ASSIGNMENT_BRAND REPORT CARD : GARDENIA BRAND канала Adlin Subari