Momentum Goal Setting - The Book

Setting goals that drive momentum in your business.

In business we’re constantly hearing about how important it is to set goals for yourself and your team.

The problem that most teams suffer is that the goals they’re given and their approach to achieving them often erode the very culture that leadership is trying to build.

Today I want you to consider an approach to goal setting that builds a culture of execution rather than the many other approaches that execute your culture.

Your intuition has told you that your team isn’t taking the right approach to delivering on their potential and it’s hurting your business.

You know your team doesn’t spend enough time on the activities that drive growth; Their not fully committed to the goals you’ve assigned; And they focus only on the goals in their package that they know they can hit.

Teams and leaders alike are frustrated by their goals every year.

The Harvard Business Review wrote that the use of stretch goals in business is quite common. The successful use of stretch goals however is not.

The issue with assigned goals is that employees don’t often believe they can hit them and this creates frustration for everyone involved, complacency in the team, and lackluster results.

The answer isn’t to sell the goals even harder or to “get buy-in” while reinforcing the need to perform with negative consequences.

The answer is to start with what your team believes they can achieve and accelerate from there with each new success.

This allows you to fluidly close the gap between your vision for the business and your team’s knowledge and experience.

The key to this approach is to understand two concepts.
First, how to build self-belief in your employees; and secondly how to create the events that build tangible momentum in your business.

Kevin O’Leary of the Shark Tank stated that the leaders of his best performing portfolio companies are also the best at setting goals their teams believe they can hit. These teams hit their goals ninety-five percent of the time.

Compare that to his companies who are more aggressive at setting goals and therefore hit them only sixty-five percent of the time.

Think of the compounding value of that thirty percent gap over a few quick years.

Those leaders who are better at setting goals enjoy more reliable financial performance, lower employee turnover, and overall happier employee morale.

Leaders who know how to set goals gain the advantage over their competition because they aren’t constantly replacing, retraining, and re-engaging their employees.

The reality of traditional corporate approaches to setting goals is that leaders don’t actually know how to define what’s attainable and work from there.

These approaches end up eroding the culture and often result in cheating. Think of the problems that Sears, Enron, and Wells Fargo have suffered as a result of their approaches to setting goals and attempting to drive performance.

The reality is that most leaders aren’t taught sound goal setting approaches that build high-performance teams and enviable company cultures.

Goals can be incredibly effective and rewarding if you know how to use them to create a high-performance culture.

Goal is not a four-letter word and it’s something every employee should look forward to.

Investing a little more than ten dollars for each of your leaders today will give your company immediate ROI on both your financials and your company culture.

Buying a copy of Momentum Goal Setting today for you and each of your leaders will have a massive impact on your company’s performance.

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