The signals that Dubai Developers cannot miss.

There used to be an undersupply of one-room apartments… but demand has evolved.

Yazan Al Khalidi, CCO at MERED, shared exactly how MERED is pivoting its development strategy to deliver on the biggest opportunity: townhouses and villas.

Yazan broke down the transition from transitory investment properties to family-centric living:

The Great Demand Flip: Observed a significant market shift where townhouses and villas have overtaken one-bedroom apartments as the most sought-after products for modern residents.

Infrastructure as a Catalyst: Emphasised that connectivity to schools, hospitals, and universities is no longer a luxury but the primary driver for high-performance real estate assets.

Community-Centric ROI: Highlighted the rise of areas like Dubai South, where the focus has shifted from short-term rentals to creating permanent environments where people actually want to live and raise families.

Developing for longevity ensures that assets remain resilient and profitable as Dubai matures into a global hub for long-term residency.

This clip is part of a panel at PropTech Connect Middle East, the conference this February brought to you in partnership with the Dubai Land Department. At the panel titled "Signature Living: How Branded Residences are Elevating MENA's Urban Appeal," Yazal represented MERED

MERED is an international real estate developer redefining luxury lifestyles through high-end residential destinations and innovative architecture, with a current focus on flagship projects like ICONIC Residences and Riviera Residences.

Yazan Al Khalidi was joined by Jonathan Tomlinson, Riyan Itani and Dimitris Manikis.

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Видео The signals that Dubai Developers cannot miss. канала PropTech Connect