LIVE #8: Leading Sports Sponsorship at a global brand - Feat. Coca-Cola's Ricardo Fort.

Join us on Thursday, 11 June 2020, at 3pm (CET) for the 8th episode of the iWorkinSport LIVE Interview series.

In this episode, we will talk with Ricardo Fort, Head of Global Sponsorships at the Coca-Cola Company.

Fort is passionate about brands and their power to drive business growth. He is an expert in the world of sports marketing, with large work experience in in Europe, Asia, Latin and North America, with a successful track record restructuring marketing organization, building diverse teams, negotiating and managing high profile sponsorships for some of the best brands in the world.

Do you want to work with marketing and sponsorship?

Wanna know what it’s like to work on a global brand with a history of investing in sport?

Do you want to have a good idea of what sports sponsorship may look like after the pandemic is gone?

DON’T MISS our LIVE interview!

Tune in and send your questions!

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Time stamps

00:00 Intro
00:30 Welcome to the interview with Ricardo Fort, Head of Sponsorship at Coke
04:40 Meeting at the first FIFA Coca-Cola Trophy Tour
05:30 A summary of Ricardo’s career
11:25 Behave professionally with your idols
13:20 The day-to-day of the Head of Sponsorship at Coke
16:45 How has Covid-19 affected Coke?
20:25 What does it take to work in sponsorship at a company like Coke?
26:00 Ricardo’s most exciting project – and the most challenging one
30:15 The FIFA Coca-Cola Trophy Tour
35:45 Measuring ROI in sports partnerships
38:00 Coke’s sponsorship strategy for golf
40:00 Best sponsorship practices during the pandemic
44:10 Can individuals become bigger brands than the clubs they play for?
46:20 The best sport activations Ricardo has seen… aside from Coke
49:05 Would Coke sponsor fighting sports?
51:50 How can someone get sponsored by Coke?
54:10 Closing remarks

Видео LIVE #8: Leading Sports Sponsorship at a global brand - Feat. Coca-Cola's Ricardo Fort. канала iWorkinSport
coke, coca-cola, sponsorship, patrocínio, career, jobs, sport, marketing, iworkinsport