Add Video Services to Your Digital Agency (the Easy or Hard Way) with Ian Garlic | SAM | Ep #599

Add Video Services to Your Digital Agency (the Easy Way or the Hard Way) with Ian Garlic | SAM | Ep #599

Add video to your digital agency the easy way by applying to be a Video Case Story Strategist and Partner https://www.videocasestory.com/swenkcert

Are you considering adding video services to your digital agency?
Do you use video as part of your agency marketing strategy?
Do you know how to leverage the power of video for you and your clients?
Video is an integral part of any successful marketing strategy; particularly when video case stories are included.
Nothing engages an audience as effectively as video content. Furthermore, it’s a great way to showcase your brand's personality, build authority, and improve SEO. As a video marketer, today’s guest understands that people remember, share, and buy stories. He shares what many people get wrong when they roll out video content and the best way to get fast results with video marketing.

For more insights on growing and scaling your digital agency, go to https://www.agencymastery360.com/

Ian Garlic is the founder of Story Crews, a video marketing agency that helps clients tell their stories in video. His team focuses on collecting, crafting, and delivering emotional video stories that help his clients get more leads, better clients, and more sales. He’s also the creator of the Garlic Marketing Show and Authentic Web Agency.

In this episode, we’ll discuss:
- Why is video the best foot-in-the-door offer for your agency?
- How video helps with client retention.
- The best approach to add video services to your agency.

What Makes Video the Best Foot-in-the-Door Offer?
Ian believes video is one of the best foot-in-the-doors offers that exist. With video case stories, the client talks about themselves. Most like video format and it is approved quickly. Clients get results quickly from the video too. It just comes down to having the right systems.

When done the right way, video as a foot-in-the-door offer is an effective way to gain more clients because the content is 100% unique. Furthermore, doing shoots with a client means spending the day with them strategizing, which will make them feel like you’re an extension of their business. It’s an opportunity to improve your clients’ results by really diving deep into their business.

How Video Helps With Client Retention
At his agency, Ian started selling websites and SEO, with the video strategy as just part of the package. However, slowly his clients began to realize the power of video. They feel video built their authority in the industry and helped elevate the know, like, and trust factor by being genuine.

Videos can quickly become the best metric to measure success. Ian's agency sends clients very detailed reports – which most don't read. However, bringing eager customers to your clients thanks to video content is what keeps them coming back.
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00:00 - Leveraging the Power of Video Stories to Sell Results
04:01 - How Video Helps With Client Retention
09:36 - Starting with the Right Strategy to Get Fast Results with Video
10:26 - The Best Approach to Add Video Services to Your Agency
13:50 - What Makes Video the Best Foot-in-the-Door Offer?
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JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

In 1999 he launched his first digital agency growing it to a multi-million dollar operation working with brands such as AT&T, Hitachi, and Lotus Cars. After 12 years of amazing growth, his agency was acquired in 2012.

Since then he has co-founded and has grown another 8-figure agency. He also runs a unique consultancy helping marketing agencies grow, scale, and enjoy running their agency by applying the framework that he used to grow, scale, and eventually sell his agency.

Jason has helped over 20,000 agencies in 42 countries meet or exceed their business goals. He generously shares it all as a speaker, podcaster, and author. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts the top agency podcast: The Smart Agency Master Class.

Jason is dedicated to providing tactics and strategies to agency owners. His mission is to be the resource he wishes he had as an agency owner.

Видео Add Video Services to Your Digital Agency (the Easy or Hard Way) with Ian Garlic | SAM | Ep #599 канала Jason Swenk