Only 1% of Businesses Know Their LTV (Are You Guessing Your CAC?)

What’s your LTV? If you answered with a single number, you might already be in trouble 😬
Day 30 LTV and Day 180 LTV tell two completely different stories about cash flow, scaling speed, and how aggressively you can buy customers.
In this episode of The Scaling Lab, @Tyler Ryan of @LTV Numbers explains why brand LTV (lifetime value) isn’t one simple metric but a curve shaped by refunds, backend sales, fulfillment costs, and time.
If you’re still making budget, bidding, or scaling decisions off a single blended LTV number, this conversation will challenge how you think about profitability.

YouTube: https://www.youtube.com/watch?v=lGzsO9LY6AA&list=PLW2K1q7Ys9YOxatfK8SVSyf4Er4ya8FUH&index=5

Spotify: https://open.spotify.com/episode/1rA00dy1vPz1H7qAGBDIdt?si=b41ae124c6864b52

Apple: https://podcasts.apple.com/us/podcast/only-1-of-businesses-know-their-ltv-are-you-guessing-your-cac/id1861744553?i=1000757136829
#PerformanceMarketingAgency #LTVNumbers #LTV #DirectResponseAds

Видео Only 1% of Businesses Know Their LTV (Are You Guessing Your CAC?) канала Tried and True Media