Product Marketing Genius #23: 𝐡𝐨𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐥𝐢𝐤𝐞 𝐦𝐢𝐧𝐢-𝐂𝐌𝐎𝐬

In 10 minutes ⌚ Justin Brant with Ministry Brands and I discuss 𝐰𝐡𝐲 𝐞𝐯𝐞𝐫𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐞𝐬𝐞𝐫𝐯𝐞𝐬 𝐢𝐭𝐬 𝐨𝐰𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐥𝐢𝐤𝐞 𝐦𝐢𝐧𝐢-𝐂𝐌𝐎𝐬 𝐢𝐧𝐬𝐢𝐝𝐞 𝐥𝐚𝐫𝐠𝐞 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨𝐬.

At the Product Marketing Alliance Summit in NYC, Justin shared sharp takes on:

✅ 𝐇𝐨𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐢𝐫𝐫𝐨𝐫𝐬 𝐝𝐚𝐭𝐢𝐧𝐠 - it’s all about understanding your audience
✅ Why 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐦𝐢𝐠𝐡𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐮𝐧𝐝𝐞𝐫𝐫𝐚𝐭𝐞𝐝 𝐭𝐨𝐨𝐥 in a PMM’s arsenal
𝐟𝐫𝐞𝐞𝐢𝐧𝐠 𝐞𝐱𝐞𝐜𝐬 𝐭𝐨 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐠𝐫𝐨𝐰𝐭𝐡 freeing execs to focus on growth

In fact the strategies I leveraged to 𝐡𝐞𝐥𝐩 𝐨𝐧𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐛𝐨𝐨𝐬𝐭 𝐬𝐩𝐞𝐧𝐝 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐛𝐲 𝟐𝟔% were initially inspired by some YouTube videos I watched.

🎯 If you’re a 𝐭𝐞𝐜𝐡 𝐟𝐨𝐮𝐧𝐝𝐞𝐫 𝐨𝐫 𝐂𝐄𝐎, wondering whether your team’s PMM function is strategic enough, this one’s worth a listen.

Product Marketing Genius is brought to you by Caribou Strategic, 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐭𝐞𝐜𝐡 𝐬𝐜𝐚𝐥𝐞𝐮𝐩𝐬 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭 𝐚𝐧𝐝 𝐬𝐮𝐜𝐜𝐞𝐞𝐝.

📘 For a 𝐟𝐫𝐞𝐞 𝐞𝐁𝐨𝐨𝐤 of my 𝐀𝐦𝐚𝐳𝐨𝐧 𝐛𝐞𝐬𝐭𝐬𝐞𝐥𝐥𝐞𝐫 Product Marketing Wisdom, visit: https://cariboustrategic.com/weekly-recap-of-wisdom-from-wizards-free-amazon-bestseller-ebook?utm_source=youtube&utm_medium=social&utm_campaign=pmgenius&utm_content=justin_brant

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Видео Product Marketing Genius #23: 𝐡𝐨𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐞 𝐥𝐢𝐤𝐞 𝐦𝐢𝐧𝐢-𝐂𝐌𝐎𝐬 канала Nitin Kartik