Content Strategy 2024: Create a POWERFUL Content Marketing Strategy from Scratch

Looking for a content strategy? If you want to create your own content marketing strategy from scratch, this is the video for you. Get the content calendar template mentioned in the video for FREE. Click here: https://www.clickminded.com/content-calendar-template/

If you’re just getting started with content marketing, creating a content strategy with this content calendar template will help you publish high-quality content on time.

If you’re already producing a lot of content, it’s really, really important to create a calendar to keep your team organized and delivering on schedule.

When are you posting? What time do you post? Who’s responsible for what? The larger you are, and the more important content marketing is to your business, the more important all of this is.

In this video, I’ll go through the exact step by step process that you need to create a content calendar, as part of your more broad, over-arching content strategy.

The goal: To create a content strategy and editorial calendar to manage your team’s content marketing efforts.

The ideal outcome: You’ll have a good, well-set editorial calendar template to follow whenever content needs to be published according to your marketing strategy, regardless of the channel that you want to publish it on.

Prerequisites: You want to make sure you have a customer persona defined, and a keyword strategy in mind. If you haven’t done any keyword research yet, you want to do that before you go into the content calendar. Knowing the primary keyword that you’re optimizing a particular piece of content for is very important.

Why this is important: Having a calendar in place helps your entire team save time, be on point, scale out and figure out all the actions that they want to do (for up to an entire year!), in order to create great content.

Where this is done: We’re going to be doing this in Google Sheets as well as Trello (a project management tool.) Trello is free to use, and the premium account is (at the time of this blog post), about $4/ month.

When this is done: You want to do this a do this any time you have decided to stop being so sporadic about your content publishing, and you really want to centralize this and make it a repeatable process.

Who does this: You, your content manager, or an agency marketing team that you’ve hired.

Ready to go? Then watch today's video!

Want more? Get this exact walkthrough and ALL the resources mentioned in the video for free. Click here: https://www.clickminded.com/content-calendar-template/

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Видео Content Strategy 2024: Create a POWERFUL Content Marketing Strategy from Scratch канала ClickMinded