How to engage an audience with a 2.5-second attention span | Maggie Lower, CMO of Hootsuite

Maggie Lower, CMO of social media management platform Hootsuite, talks about customer engagement online, and what's next for marketing in this space. She covers every big trend from tapping into the creator economy to employee advocacy.

Maggie says the most basic principle of social media is to know your audience and the only way to achieve this is to listen. Listen to her top tips for successfully leveraging your presence on Instagram, Twitter, LinkedIn or elsewhere, no matter what size your business is.

Maggie Lower is in conversation with Martina Fuchs, business correspondent for Xinhua News Agency. This talk is from PandaConf at Web Summit 2021.

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