6 Google Sheets Functions Every SEO Should Know

In this episode, we are going to be looking at six powerful functions within Google Sheets that every SEO needs to know.

Now Google Sheets is a powerful tool. It's a really cool tool to look at our data, manipulate our data, and really dive deeper in to get a better understanding of the things that we need to do in the areas that we need to improve in. So I'm going to show you some cool functions that I use almost every single day in order to help us grow here as an agency and help surface new opportunities for our clients as well. If you've got a favorite function and we don't cover it in this video, feel free to share. We'd love to continue that conversation here in the community and help everybody be the best they absolutely can be.

VLOOKUP

Used for: Pulling data from one spreadsheet into another spreadsheet – as long as the two sheets share a common value.

Function: =VLOOKUP(search_key, range, index, is_sorted)

LEN

Used for: Counting number of characters in a cell

Function: =LEN(insertcell)

SPLIT

Used for: Splitting data around a specified character or string, and puts each fragment into a separate cell in the row.

Function: =SPLIT(insertcell, delimiter)

SPARKLINE

Used for: Creating a quick sparkline graph right within your sheet.

Function: =SPARKLINE(insertcell range)

IMPORTXML

Used for: Pulling data from any of various structured data types including XML, HTML, CSV, TSV, and RSS and ATOM XML feeds.

Function: =IMPORTXML(url, xpath_query)

IMPORTDATA

Used for: Pulling in data from APIs

Function: =IMPORTDATA(url)
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Видео 6 Google Sheets Functions Every SEO Should Know канала SMA Marketing