Infobip x Spryker: Driving Conversational Commerce in B2B Interactions [eCommerce CX Case Study]

Learn how Spryker and Infobip drive conversational experiences to elevate B2B interactions and boost business growth.

Conversational commerce has emerged as a game-changer for the eCommerce industry. Customers today want to engage with a brand when and where they want without having to wait on hold. They want to be able to complete transactions from start to finish within one messaging channel – preferably one that is convenient and accessible at their fingertips.

This is why it is important to deliver personalized communications. In fact, 71% of customers expect relevant, personalized communications from brands and get frustrated when they don’t receive them. And 91% of consumers want real-time assistance. The same goes for businesses when serving their enterprise clients.

They need to offer customizable solutions that combine the value of personalized recommendations via human interaction and the convenience of online shopping to improve satisfaction and serve their client’s business needs.

Check out the full case study here: https://www.infobip.com/blog/driving-conversational-commerce-in-b2b-interactions

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Видео Infobip x Spryker: Driving Conversational Commerce in B2B Interactions [eCommerce CX Case Study] канала Infobip