The Secret History of Bubble Tea & How It Took Over the World

KEIFU FOODS specializes in the integration and matching of food and beverage ingredients.

With over 30 years of industry experience, we are pioneers in providing a one-stop professional service for the global beverage market.
We are also the first company in Taiwan with both a strong food & beverage professional background and extensive physical brand channels.
Did you know that bubble tea wasn't just invented by one person? It actually has two origin stories, and both started right here in Taiwan!
Journey back to 1980s Taiwan, a time of economic boom and the rise of street tea culture. We dive into the classic debate between Taichung's Chun Shui Tang, who pioneered the concept of adding tapioca to cold brew tea, and Tainan's Hanlin Tea Room, the brand that first officially named these toppings "Pearls". Bubble tea wasn't just a single invention; it evolved naturally with the market!
Discover how this local cultural icon transformed into a globally standardized supply chain product. At Kaifu Foods, our mission is to ensure this gold standard can be flawlessly replicated anywhere in the world.
Celebrate International Bubble Tea Day on April 30th with us!
Next Episode Preview: Why did "Zhen Zhu" become "Pearl" globally? The story of an international marketing naming war!

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