Making Uganda's Media Audience Friendly | Joachim Buwembo | TEDxKiwenda

Joachim Buwembo believes that to back a brilliant idea, you have to sweat a bit. He tells the audience how colour print in newspapers started about three decades ago to make readers and the target audience attracted to reading newspapers. Books were even serialized in newspapers to make people read. Joachim Buwembo is a media consultant.
Has edited national newspapers in all three
original East African countries and spearheaded the dramatic turnaround of weeks editions in Uganda, before becoming founding editor of The Citizen in Tanzania where he also turned agriculture into a popular media subject. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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