Incase and Jamal Burger Present: The Kickback

Sometimes you just have to paint the picture for kids and show them they have limitless potential. It leaves the most profound impact. Why? Because you believe in them—someone believes in them. That’s why Burger created The Kickback, a program focused on empowering kids with the resources and knowledge to help them achieve what they’ve been told is not only improbable, but impossible. We partnered with The Kickback on their “What’s in your bag?” campaign to support Pathways to Education. Twenty-five carefully selected Pathways students who demonstrated their steadfast resolve toward achieving what they’ve been told they cannot received our Path Backpack. Enclosed in each bag is an array of school supplies with positive messages attached–like an eraser to signify that it’s okay to make mistakes, and a ruler to signify that success is measured in all shapes and sizes. Each donation represents more than the supplies it’s providing; it stands for a whole that is drastically greater than the sum of its parts—a pathway guiding students toward attaining their dreams.

Видео Incase and Jamal Burger Present: The Kickback канала Incase