Why Travis Scott's Brand Deals Make Sense

Today I wanted to talk about marketing. Specifically through Nike, Fortnite, and the McDonald's collaborations that have followed Travis. It's easy to shut down these collaborations and thinking it's all for money, but I wanted to look a bit deeper into this.

You can release the greatest song on earth, but it means next to nothing without marketing. The power of marketing a product to a consumer is a difficult path, but when executed correctly, those who don’t even wish to participate in purchasing it. What we’ve heard from Travis since astroworld has only been a few singles, including highest in the room, and the Scotts. By getting a share of some of the biggest brands on this earth, travis has made those aware of who he is, leaping to a greater level of being known, something next to impossible to achieve just through his music.

Видео Why Travis Scott's Brand Deals Make Sense канала Converse With Me