Kendrick Lamar's "Work Hard" Mindset! (Five Rules To Success)

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Back in 2011, a young music industry photographer named David Black was tasked with taking pictures of a relatively unknown Compton rapper named Kendrick Lamar…

On the wall of the make-shift garage studio Kendrick was recording in…

There was a piece of paper placed up with five success principles, written in Lamar’s own hand.

Let’s list the five principles Kendrick Lamar wrote for himself in 2011 during the recording of his now instant classic, good kid, m.A.A.d city…

…And analyze how Kendrick used them, and how YOU can use them to better build your brand using Kendrick Lamar’s “work hard” mindset!

Full article for Kendrick Lamar's "Work Hard" Mindset click here: https://rapgamenow.com/kendrick-lamar-work-hard-success-principles/

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“Kendrick’s Five Rules” original article: https://story.californiasunday.com/kendrick-lamars-five-rules

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Kendrick Motivation #1 – Charisma / Personality / Swagger
“Call it what you like, but without it you’re just a human reading off of a paper. Believe it or not, 50 being shot in his mouth area gave him more style and personality from the straight forward, aggressive style he had during his Columbia days. It instantly stood out when his attorney played the his demo in the summer of ’02”

Kendrick Motivation #2 – Substance
“The ability to move people through words is a gift like nothing else. Add the right backdrop to that gift and you’ve got a winner. 50 Cent’s “Many Men” is a prime example of a street rapper taking audiences into the inner psyche of the stress that comes from living the life of a street cat.”

Kendrick Motivation #3 – Lyrics
“I believe MCs make great artists (Biggie, Eminem, Jay-Z, Big Pun). It’s just a matter off knowing the advantages and disadvantages of being a wordsmith in a climate where dumbing down is widely embraced. When I got Em’s demo in ’97, he not only exhibited the qualities of a top notch, battle-ridden wordsmith, he knew how to use them without boring the listener. He now uses that ability to make some of the greatest records (“Lose Yourself”, “The Way I Am”, “Stan”) ever record by an MC.”

Kendrick Motivation #4 – Uniqueness
“Whether it’s perspective or style, I look for something tat’s going to stand out from the rest of the pack and eventually appeal on a coast to coast level. I found Bobby Creekwater; a Southern MC going toe to toe with a respected East Coast MC, without sacrificing his Southern swagger. It instantly showed me that he could appeal with two different factions of the Hip-Hop audience.”

Kendrick Motivation #5 – Work Ethics
“The current top 5 didn’t get there off mere talent. You match talent with drive and a rapper’s probability of being a long term brand increased daily. Take away 50’s ability to make great songs and you still have one of the hardest working human beings I’ve ever encountered, from taking pictures with fans to showing up places on time, his work ethic is a major part of why he’s one of the most successful artists ever.”

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