12 Brand Strategy Steps - How to Add Strategy to Your Creative Projects
If you are considering adding brand strategy to your design agency or freelance creative services offering - you need to understand the key steps or phases to address in any strategy project. Determining the brand strategy for a clients business is a complex process and it can be over-whelming. But it doesn’t have to be. In this video I break down 12 of the most critical components of any strategic engagement, so you can begin to build your own brand strategy practice with confidence.
_______________________
This video is created for entrepreneurs, designers, creative professionals and people interested in brand strategy, business, graphic design, personal branding and marketing.
Philip VanDusen is the CEO of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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WEBSITE:
https://www.philipvandusen.com
JOIN THE BRAND•MUSE NEWSLETTER:
https://www.philipvandusen.com/muse
BRAND DESIGN MASTERS Facebook Group
https://www.facebook.com/groups/branddesignmasters
VERHAAL BRAND DESIGN on Facebook:
https://www.facebook.com/Verhaal-Brand-Design-115957185470571/
BEST ADOBE CC TRAINING VIDEO COURSES
Bring Your Own Laptop with Daniel Scott
https://byol.me/philip
GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
https://www.tubebuddy.com/philipvandusen
FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
https://www.philipvandusen.com/direct-optin
TWITTER:
https://twitter.com/philipvandusen
YOUTUBE:
http://www.youtube.com/c/PhilipVanDusen
RECOMMENDED BOOKS:
“Change By Design”, Tim Brown http://amzn.to/2mTFDrz
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
"How To" by Michael Beirut http://amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4
*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Видео 12 Brand Strategy Steps - How to Add Strategy to Your Creative Projects канала Philip VanDusen
_______________________
This video is created for entrepreneurs, designers, creative professionals and people interested in brand strategy, business, graphic design, personal branding and marketing.
Philip VanDusen is the CEO of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
———————————
WEBSITE:
https://www.philipvandusen.com
JOIN THE BRAND•MUSE NEWSLETTER:
https://www.philipvandusen.com/muse
BRAND DESIGN MASTERS Facebook Group
https://www.facebook.com/groups/branddesignmasters
VERHAAL BRAND DESIGN on Facebook:
https://www.facebook.com/Verhaal-Brand-Design-115957185470571/
BEST ADOBE CC TRAINING VIDEO COURSES
Bring Your Own Laptop with Daniel Scott
https://byol.me/philip
GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
https://www.tubebuddy.com/philipvandusen
FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
https://www.philipvandusen.com/direct-optin
TWITTER:
https://twitter.com/philipvandusen
YOUTUBE:
http://www.youtube.com/c/PhilipVanDusen
RECOMMENDED BOOKS:
“Change By Design”, Tim Brown http://amzn.to/2mTFDrz
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
"How To" by Michael Beirut http://amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4
*We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Видео 12 Brand Strategy Steps - How to Add Strategy to Your Creative Projects канала Philip VanDusen
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