How to Use Text Marketing to Grow Your Sourdough Microbakery | Project Broadcast CEO Jake Dempsey

If you have been wondering whether text marketing is worth it for your sourdough microbakery — this episode will answer that question once and for all. I sat down with Jake Dempsey, the CEO of Project Broadcast, for one of the most practical and eye-opening conversations I have had on this podcast. We walked through my exact texting workflow, Jake gave me honest feedback on what I could be doing better, and we answered real questions from Bread Winner Summit attendees.
I have been using Project Broadcast for nearly three years and I truly believe it is one of the most powerful tools in my bakery business. This conversation is going to show you exactly why — and how to set it up for yourself.
In this episode we cover:

Why texting has a 98% read rate compared to 15% for email
Why social media algorithms are working against you and what to do instead
My exact Project Broadcast workflow — keyword, welcome message, and weekly menu text
How to grow your text list using scarcity and smart prospecting
Creative campaign ideas including a Pizza Club, Taste Testers Club, and Savers Club
How to ask for Google reviews through Project Broadcast
Why you are not annoying your customers by texting them
How to transition from your personal number to a dedicated business number
The one move to make this week if you are just getting started

This episode is perfect for:

Sourdough microbakery owners who want a direct line to their customers
Home bakers tired of fighting the Instagram algorithm
Cottage bakery owners who want to grow their pre-order list
Anyone building a sourdough business and looking for smarter marketing tools
Microbakery owners ready to build real relationships with their customer base

🎙️ Listen to the Bread Winner Podcast wherever you get your podcasts for weekly sourdough business strategy, marketing tips, and real talk about building a burnout-proof microbakery business.
📱 Sign up for Project Broadcast and use code BREADWINNER for 50% off your first month: [link in description]
🍞 Join the Bread Winner Inner Circle — our six-month group coaching program for sourdough microbakery owners: www.carolinebower.com/innercircle
🌐 Join the Bread Winner Network for monthly sourdough business support: www.carolinebower.com/bwnetwork
📋 Download the FREE checklist — Your First Steps to a Successful In-Home Bakery: https://www.carolinebower.com/checklist
📊 Grab the Profit & Pricing Calculator and take the guesswork out of pricing: http://carolinebower.com/calculator
🛒 Shop my Amazon storefront for all my sourdough microbakery favorites: www.carolinebower.com/amazon
📧 Join my email list for weekly tips and inspiration: https://carolinebower.myflodesk.com/newsletter
📱 Follow me on Instagram for more microbakery tips and behind-the-scenes: https://www.instagram.com/carolinebower_sourdough

Видео How to Use Text Marketing to Grow Your Sourdough Microbakery | Project Broadcast CEO Jake Dempsey канала The Bread Winner Podcast by Caroline Bower