Shoe Wars: The Enemy Brothers Who Founded ADIDAS and PUMA

Puma and Adidas, two highly successful companies. A person without any knowledge of these brands is kind of hard to come across. They’re found on the clothes of celebrities and the feet of professional sports players.

But very few are aware that the creators of Puma and Adidas have a secret but intimate link between each other -- they’re brothers! Adolf and Rudolf Dassler’s family feud was taken to their graves..

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