Secrets to Building Loyal Affiliate & Customer Audiences

In this episode, Lee-Ann interviews Holly Hayes, the trailblazing creative personal brand strategist and social media guru responsible for the global growth of Diary of a CEO – Steven Bartlett’s 7 Million+ engaged followers across multiple social channels. Holly discusses her journey in influencer marketing and social media and shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing.

The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively.

Talking points include:
1. Building a community requires consistent interaction.
2. Networking and in-person events strengthen community ties.
3. Shareable content is crucial for audience growth.

Listen to find out more about:
1. Authenticity is key in affiliate marketing.
2. Influencers should be viewed as brand ambassadors.
3. Engagement can be fostered through personalized content.

Key segments of this podcast and where you can tune in to go direct:
[11:30] Building Authentic Connections in Affiliate Marketing
[23:20] Engaging Influencers for Long-Term Partnerships
[33:30] Fact-checking sources of information is vital for credibility.

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Видео Secrets to Building Loyal Affiliate & Customer Audiences канала Affiverse