Ambassador New British Cruise Line Promises Return To Stylish Cruising

Just a few days before Britain welcomes back cruise ships to its waters, an investment group has announced the launch of a new cruise line to be based at London’s Tilbury. Named Ambassador, the cruise line says it will target an older demographic looking for a traditional yet premium value maritime experience. Group chairman Gordon Wilson told the Telegraph that there is a market for activity-packed family vacation cruises, but that Ambassador wants to return to a more traditional experience. “There’s a certain style and cachet to cruising – and we want to bring that back,” he said, adding that they will aim to offer style without being stuffy. The Norwegian fjords will be among the headline destinations on offer when the line launches in April 2022. Scandinavia and Iceland, Greenland and the Baltics are among the other destinations that will be visited on 33 sailings during the first year of operation. During the winter months, expedition-style voyages will visit the Canary Islands, Cuba and the Caribbean, Cape Verde and Scandinavia. Formerly known as P&O Australia’s Pacific Dawn, the 1,400-passenger Ambience will be overhauled and upgraded to new environmental standards. The vessel will feature five restaurants, two cafes, nine bars and lounges, a swimming pool and spa. An inaugural short break cruise to Hamburg will kick off the maiden season for the Ambience on April 6, 2022. The launch is another sign that cruising is set to recover well after the pandemic. Recently, a $53,000 round-the-world cruise sold out in just one day, while summer cruises with no ports-of-call are also selling well. While Ambassador claims to be the first new British cruise line for ten years, other lines have shown interest in the U. K. market. Norway’s Hurtigruten previously announced a series of no-fly cruises departing from Dover to the Norwegian fjords and Arctic. Previously, Hurtigruten customers wanting to experience the Norwegian coastline had to fly to Bergen first. The no-fly offer is part of a solid green push from Ambassador. Wilson highlighted his belief that the environmental credentials of a cruise ship will play an increasing role in customer decision-making. Before its 2022 debut, the Ambience will be upgraded to Tier 3 environmental compliance, reducing NOx emissions three years ahead of the IMO deadline. The ship will also be equipped with modern ballast and water treatment systems. Single-use plastic will not be used onboard.
All data is taken from the source: http://forbes.com
Article Link: https://www.forbes.com/sites/davidnikel/2021/05/14/ambassador-new-british-cruise-line-promises-return-to-stylish-cruising/
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