Half-Price New EVs?

Gas prices are doing what incentives could not

Rising gas prices are sending shoppers back into the EV and hybrid aisle, and the deals waiting there are getting hard to ignore.

According to Edmunds and reporting from the Wall Street Journal, search activity is climbing just as GM, Kia, Hyundai, and Toyota are stacking serious incentives to move inventory.

One Orange County buyer picked up a 2026 Chevy Equinox EV for $23,991 on a $48,269 sticker after nearly $10,000 from GM plus additional dealer discounts. Another buyer in Colorado talked a Hyundai Ioniq 5 Limited down from $51,300 to $38,500.

As CarGurus’ Kevin Roberts noted, inventory is still heavy. And as Ryan Rohrman, CEO of Rohrman Auto Group, put it, if it fits your lifestyle, the rebates make it make sense all day long.

The headlines say demand slowed.

The deals say the market is still very much in motion.

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