New Way Now: Grupo Casas Bahia transforms retail efficiency with Google Cloud AI and data solutions

*Featuring:* Diego Caxito, Director of Platform, Grupo Casas Bahia

*Summary:* Brazilian retail giant Grupo Casas Bahia partnered with Google Cloud to transform its operations with scalable and reusable solutions that meet modern retail challenges. Using advanced AI tools and data capabilities on Google Cloud, Grupo Casas Bahia optimized its infrastructure, achieving a 10% cost reduction. The team also enhanced customer experiences through contextual recommendations, generative AI for product catalogs, and AI-powered financial solutions. These innovations empower Grupo Casas Bahia to provide personalized support for 95% of Brazil's economically active population, delivering tailored products and financial solutions at scale.

*Challenge:* Grupo Casas Bahia needed a way to efficiently handle vast amounts of customer and business data while addressing the financial and technological needs of customers across Brazil. With a strong presence in the country and a wide range of customer profiles, the company sought an innovative, scalable platform to simplify customization, increase operational efficiency, and manage costs effectively.

*Solution:* Turning to Google Cloud to power its data and AI transformation, Grupo Casas Bahia adopted a reusable platform architecture to solve challenges and develop modular solutions. Tools like contextual search and generative AI now support personalized recommendations, catalog optimization, and workplace productivity. Additionally, Google Cloud enabled efficient data handling across operations, ensuring seamless customer insights and cost savings.

*Results:* Since migrating to Google Cloud, Grupo Casas Bahia achieved a 10% reduction in data infrastructure costs, while increasing the speed and scalability of operations. With Google AI, the company can seamlessly analyze and match customers with financial plans, helping facilitate more purchases and improving customer satisfaction. Overall, these scalable and reusable solutions support workplace productivity and customer engagement at a national level.

*Interview highlights and key takeaways from our interview with Diego Caxito, Director of Platform, Grupo Casas Bahia*

→ "When we migrated to Google Cloud, we cut 10% of our data platform infrastructure costs, significantly improving operational efficiency."

→ “Contextual recommendations for the user experience and generative AI for our product catalog help our company enhance the quality of the results that we are delivering.”

→ “We build reusable solutions. For example, the search that we've built with different techniques of AI, we use that at our e-commerce and with salespeople at stores.”

*Google products used:* Vertex AI Search for commerce, Vertex AI Search

*Learn more:*

→ Learn more about Google GenAI: https://goo.gle/3TceVbs

→ Grupo Casas Bahia adopts AI solutions for retail and expands its marketplace: https://goo.gle/45zV6lQ

Видео New Way Now: Grupo Casas Bahia transforms retail efficiency with Google Cloud AI and data solutions канала Google Cloud