Cost Caps on Facebook Ads: The Complete Guide For 2025

Is Meta draining your budget without delivering results?

You’re running the wrong bidding strategy.

I’m not here to pitch some new hack or trendy growth gimmick. I’m talking about the one bidding strategy that’s helped us drive over $300 million in revenue for our clients, and it’s one 90% of brands are completely sleeping on.

In this video, I break down exactly how to run cost caps on Meta ads. This isn’t theory. This is the same structure we use across every single ad account we manage. If you’re tired of chasing results, constantly tweaking budgets, and watching CPAs creep higher, this episode will show you a system that prioritizes efficiency without killing your scale.

Key Takeaways:

00:00 Utilizing cost caps in Meta Ads
01:42 Bid caps vs. cost caps
03:49 Campaign structure and bidding optimization
06:39 Patience and long-term measurement
07:16 Inflated daily budget
09:07 Adjusting cost caps based on AOV
10:25 Creative testing and campaign structure
13:23 Final thoughts and outro

Additional Resources:

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Видео Cost Caps on Facebook Ads: The Complete Guide For 2025 канала Cody Wittick