Public Engagement in Shelby, NC / Shelby ON THE MOVE- A Comprehensive Parks & Recreation Master Plan

The City of Shelby and Destination by Design are working together on a new Comprehensive Parks & Recreation Master Plan that will help create such a place. The Plan will examine existing recreation offerings and recommend additions, upgrades, and changes that will improve the recreation opportunities within the City.

Three community workshops were held in neighborhoods across the City to gain insight into Shelby’s recreation needs. Each workshop was anchored by interactive stations designed to engage community members in a fun and inspiring way.

To bring awareness to the planning process and public input opportunities, we created a playful project brand and website, promotional videos that featured Shelby Parks and Recreation Department staff and facilities, and Facebook ads. These media publicized the planning effort as well as an accompanying online survey and three community workshops conducted in neighborhoods around the City.

Using multiple engagement tools allows us a variety of lenses to understand the community’s recreation needs. The online survey serves to gather thoughts and opinions from as many people as possible, whereas focus groups target individuals with specific insights into local issues and opportunities. But context matters. Just because something rises to the top in the survey doesn’t mean it outweighs feedback from a focus group, and vice-versa.
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Видео Public Engagement in Shelby, NC / Shelby ON THE MOVE- A Comprehensive Parks & Recreation Master Plan канала DbDPlanning