AI Automation in Workshops Exploring the Impact and Future Trends

In this episode of Inside Partnering, I sit down with Margaret Adam, Director of Product Marketing at Channelscaler, live from the El PRADO Hotel in Palo Alto. Margaret shares her journey from 14 years as IDC’s leading ecosystem analyst to her current role shaping the next era of partner technology.

We dive into how partner leaders can make AI real — cutting through the noise, finding practical use cases, and helping teams become AI-ready. Margaret also breaks down the rise of marketplaces and co-sell, the ongoing challenges of attribution, and why clean, unified data is key to an AI-powered future.

This is an episode packed with insights for anyone navigating the intersection of AI, channel strategy, and ecosystem evolution.

Chapters:
00:00 – Introduction and background
02:00 – What product marketing means at Channelscaler
04:00 – Making AI real for partner leaders
07:30 – Getting teams AI-ready
08:30 – ThoughtSpot AI hackathon example
09:50 – The marketplace moment
10:40 – Attribution and partner data challenges
12:30 – Incentives, measurement, and performance
15:00 – From analyst to operator: Margaret’s journey
16:00 – Channelscaler announcements and the unified platform

Key Takeaways:
1. Focus on tangible AI applications that improve partner operations today.
2. Marketplaces are maturing into enterprise procurement engines.
3. Attribution remains a critical but solvable challenge.
4. Clean, connected data is the foundation for AI success.
5. Lean partner teams can scale impact dramatically through automation.

Key Quotes:
• “AI is only as good as the data foundation it works on.”
• “Marketplace is becoming the engine for enterprise procurement.”
• “Focus on what you can make real today — not just the potential.”

Final Thoughts:
This episode is for partner and ecosystem leaders who want to move beyond AI theory to real-world execution — and understand how marketplace, data, and incentives are shaping the channel’s future.

Hashtags:
#InsidePartnering #AIinPartners #EcosystemGrowth #PartnerOps #Marketplace #CoSell #ChannelLeadership #B2BPartnerships #Channelscaler

https://insidepartnering.substack.com/p/margaret-adam-from-analyst-to-operator?utm_source=youtube

Видео AI Automation in Workshops Exploring the Impact and Future Trends канала InsidePartnering