2025 Guide to Profitable META Media Buying

Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025.

You’ll learn:
-Why cost caps alone won’t cut it anymore
-How we’re adapting bidding strategies to Meta’s new algorithm
-The role of creative diversification in targeting & scale
-How to use attribution windows (like 1-day view) without losing your shirt
-The importance of incrementality and media measurement
-What we’re doing right now to unlock growth in high AOV accounts

Whether you’re running Meta ads for a $500K brand or a $50M powerhouse, this is your tactical blueprint for media buying that actually works in 2025.

Show Notes:
-Go to alialearn.com and mention our podcast on the demo, toget 30 days free and 20% off!
-Explore the PROPHIT System: prophitsystem.com
-The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

0:00 - Intro: Why Media Buying Must Evolve
1:47 - Meet the Experts: Delaney Quinn & Tony Chopp
3:10 - The Death of the “Cost Cap Agency”
6:02 - Why Meta’s Algorithm Changes Demand New Tactics
9:40 - How We’re Evolving Our Media Buying Framework
12:15 - Cost Caps Aren’t Dead—But They’re Not Enough
15:18 - 2022-2023: A Season of Rigidity (And Why It Worked)
18:30 - Growth vs. Profit: The New Balancing Act
20:10 - Why Attribution Is the Key to Unlocking Scale
23:20 - The Problem With Low-Signal Ad Accounts
25:56 - When to Use One-Day View Attribution (And How)
29:00 - The Real Story Behind Meta ROAS Reporting
31:26 - Our New Sequential Testing Strategy
34:04 - Cost Cap vs. Min ROAS: When to Use Each
37:18 - Consolidation vs. Campaign Overload
39:22 - How We’re Rethinking Audiences (Especially Lapsed Customers)
42:45 - The Truth About Creative Targeting on Meta
45:50 - Creative Volume vs. Creative Diversity
48:08 - What Counts as “Different” Creative?
50:10 - Why We’re Testing Mid-Funnel Objectives
52:05 - Final Advice for Media Buyers in 2025
53:20 - Outro & What’s Next

Видео 2025 Guide to Profitable META Media Buying канала Common Thread Collective